Planeta Liga

Planeta Liga was created to make football more engaging and accessible for young children. The project set out to build a playful world around the game — one that would help children discover football not only as a sport, but also as a space for friendship, teamwork and fair play.

Our role covered the entire creative development from A to Z: from creating the name and concept to designing the characters, shaping their visual language and bringing them to life through animation. The result is a complete visual world built around a cast of original characters, designed to speak to children in a way that feels fun, memorable and full of energy.