Kaspen/Jung von Matt is an independent advertising agency and part of the global Jung von Matt family. The challenge was to elevate the visual identity provided by Jung von Matt – consisting of a Trojan horse symbol, one font and one corporate colour.
Visual Identity
Design and concept: Iva Nitkulinec, Vítek Mecner, Le Lan Vy
© 2023

We created an ever-changing world for the horse with bold typography and playful patterns. The horse itself is a dynamic element, which gets endlessly re-invented to become one with a client's visual identity.

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