3. City Meets Ocean
Beach girl, city girl, or both?
Visual identity created for the promotion of a capsule swimwear collection under Yogagang – a yoga community with based in Prague, New York and Bali. The aim of the project was to come up with a distinctive identity for the summer collection, whilst keeping the presence of the street culture and GenZ that Yogagang is embracing.
The logo conves the idea of contrast and ultimately, the versatility; swimwear that can be worn anytime and anywhere, whether it is on the surfing day on the untamed beach waves of Bali or in the buzzing concrete streets of New York.