At the heart of Butky Park’s visual identity is communicating the multifunctionality of the park, while highlighting the playfulness of the place.

The geometric, clean illustrations became the backbone of the visual identity, supported by a multifaceted, sans-serif typography. Colours were derived from the brand identity of Galerie Butovice – a shopping mall, which owns Butky Park.
Visual Identity
Logo designed by Vítězslav Mecner
Art direction: Vítězslav Mecner, Le Lan Vy
Copy: Petra Sedláčková
© 2023

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